Our Research

iPerceptions is revolutionizing what it means to do online market research by measuring satisfaction for real website visitors in the context of real website experiences.

     

iPerceptions is democratizing the voice of the customer. We are being disruptive. We are redefining market research. We believe that the internet allows companies to leverage new and exciting forms of research and collect feedback from actual customers, in self-initiated, real situations. We are helping organizations know satisfaction. We are providing businesses with a new methodology for capturing the voice of the customer. We are measuring customer satisfaction and experience and we are doing so in a whole new way. We are putting forward complete transparency. We are creating standards. We are establishing the benchmark. 

Customer Centricity 

In the online space, the relationship between companies and customers has been radically altered. The website user is now at the center of all strategic planning, and companies that do not dialogue with their users are bound to fail.

By helping our clients understand who is coming to their online channel, for what reasons, and how well they are able to complete their tasks, we are providing tactical and strategic decision support that is changing the way many of the world’s leading companies are doing business online.

Through our unique surveying methodology, real-time reporting, and global satisfaction index, the iPSI, iPerceptions is putting the customer at the forefront and bringing the voice of real website visitors to the decision making table. Now companies can stay one step ahead in executing website changes that will cater to the ever-evolving needs of their visitor base.

 


What they say about us

Reebok

For over four years, iPerceptions' business intelligence solutions have provided our Internet marketing team with valuable insights and actionable information. From establishing brand buzz related to our 2003 Terry Tate Super Bowl promotion to simple site analysis, iPerceptions continues to develop amazing solutions that allow us to evaluate our own web initiatives as well as evaluate ongoing sponsorship opportunities. Their data is a significant asset to our overall online marketing efforts.

Reebok

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