A unique approach to web analytics
iPerceptions was founded in 2000 with a simple yet noble goal: to help improve and optimize websites by tapping into the feedback of real customers in the context of actual online experiences. Since then, the company has grown to the point where its survey data provides indispensable insights to a growing list of leading companies. Along the way, iPerceptions has brought forward major innovations in the areas of online surveying, real-time reporting, and open-ended text analysis.
Throughout its growth and maturation, iPerceptions has remained wholeheartedly committed to its fundamental goal. This commitment is exemplified by its four core values, which serve as best practices and inspire every new innovation the company puts forward. The core values are:
- Respecting the Voice of the Customer
- Respecting fellow Team Members
- Engendering continuous improvement
- Maintaining the highest standards of data integrity
In taking this fresh approach to analyzing the web experience, iPerceptions has brought together a skilled and vibrant team with an eclectic mix of backgrounds that run from pure science to the humanities. Each iPerceptions employee is imbued with the same desire to shatter the preconceived notions of online market research and let visitors speak freely for themselves.
What they say about us
“iPerceptions' webValidator gave us deep insights into how different types of users valued their experience when they came to our site. Significant differences in perceptions emerged when comparing first time users, vacationers and business travelers. It gave us the ability to strategically focus our next round of site developments based on priorities to maximize our targeted visitors' experiences. ”
InterContinental Hotels Group
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