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The webValidator provided us with timely, in-depth and actionable feedback on who our web site users are, what they hoped to accomplish and how easily they were able to make a purchase. The results allowed us to focus our efforts in areas we know will generate a positive return like increasing the value of each online transaction - therefore increasing the site's ROI. The sector reports are a real bonus and help us benchmark our site with others sharing our space.
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iPerceptions' customer satisfaction metrics are an extremely valuable addition to our existing web analytics program. Their webValidator solution provided our entire team with real-time access to critical decision-support data that helped us get a better understanding of our customers and their purchasing habits
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For over four years, iPerceptions' business intelligence solutions have provided our Internet marketing team with valuable insights and actionable information. From establishing brand buzz related to our 2003 Terry Tate Super Bowl promotion to simple site analysis, iPerceptions continues to develop amazing solutions that allow us to evaluate our own web initiatives as well as evaluate ongoing sponsorship opportunities. Their data is a significant asset to our overall online marketing efforts.
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The webValidator is invaluable in keeping us 100% focused on meeting our consumers' and advertiser's needs & expectations.
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iPerceptions' webValidator gave us deep insights into how different types of users valued their experience when they came to our site. Significant differences in perceptions emerged when comparing first time users, vacationers and business travelers. It gave us the ability to strategically focus our next round of site developments based on priorities to maximize our targeted visitors' experiences.
