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iPerceptions has helped us to understand who is coming to our site, why they've come, and whether or not they've been able to complete the tasks they set out to do. As a result, we've been able to gather extremely tactical data that has given us a great deal of insight into both cgi.com and its future evolution.
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The collaboration with iPerceptions has allowed us, for the first time, to define our audience and better understand their many motivations for visiting the site. This knowledge, alongside our ongoing relationship with iPerceptions, will help us direct our efforts to improve on our already high satisfaction ratings.
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Engaging our customers through viral media channels, social networks and our own Web site is increasingly important as we strive to reach buyers and sellers wherever they are consuming news and information. By tapping the real voices of our customers, iPerceptions is able to provide insights that can impact every part of our online marketing mix.
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IDG is focused on offering readers the very best experience at every online property. To do this, we need to know why our readers are there, what they want, how we are doing and what we can improve. iPerceptions is a way to get inside the hearts and minds of our readers to get the intelligence we need to drive our business forward in a competitive market.
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Since deploying the [iPerceptions] solution, Intuit has seen a steady improvement in conversion—it's up 15 percent on average. In addition, customer satisfaction rates have increased an average of 10 to15 percent.
Testimonials
We are fortunate enough to have done business with some of the largest companies in the world, who employ some of the greatest minds in marketing and research.
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iPerceptions + WASP: my take
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