iPerceptions - Customer Satisfaction Measurement

NEW YORK, NY February 2, 2006 - Recently released results from an independent web site customer satisfaction and experience study revealed that members and visitors to Allrecipes.com like what they see and want more of it. The study of Allrecipes.com was conducted by iPerceptions Inc, a company that specializes in attitudinal analytic research "capturing the voice of the online customer.

Conducted in mid December 2005 over a ten-day period, the study queried over 1500 visitors to the Allrecipes.com web site and found that more than 80% of the respondents rated the site very good or outstanding -- indicative of an extremely satisfactory experience.

In fact, compared to other similar sites visited by the respondents, Allrecipes.com scored an overall customer satisfaction rating of 8.6 on a zero to ten-point scale, the second highest rating attained by a web site in the last 100 studies conducted by iPerceptions.

Of particular interest is the high 9.1 customer loyalty and referral rating the site received as well as the 8.8 score for trust. "These high scores represent a solid vote of consumer confidence in the site and indicate visitors will not only continue to make repeat visits, but will also give Allrecipes.com the ultimate compliment by referring friends and associates," said Imanuel Muller, Senior Analyst at iPerceptions.

"Allrecipes.com has always recognized the value and long-term benefits of building strong relationships with our online community," said Esmee Williams, Vice President of Marketing at Allrecipes.com. "That is precisely why we chose to work with iPerceptions -- they were able to quickly and accurately capture the voice of our members and visitors and provide us with critical real-time visitor-focused insights and knowledge that ensure our members will continue to give us their support and loyalty," said Ms. Williams.

About iPerceptions

iPerceptions is one of North-America's leading web-focused attitudinal analytics providers. Its webValidator Continuous Listening solution and its Proprietary Satisfaction Index (iPSI), turn thousands of data points into easy-to-understand strategic and tactical decision support for website marketers. iPerceptions' clients include such well known brands as InterContinental Hotels, General Motors, Dell Computers, Hyundai, CompUSA, LG Electronics, Toshiba, Choice Hotels International, BMW and Hilton Hotels. iPerceptions has offices in New York, Toronto and Montreal.

About Allrecipes.com

Allrecipes.com, the world's largest independent food site, is an online cooking community where home cooks from around the world come to share, rate and download recipes and meal ideas. With more than 15 million annual visitors and a membership base of more than a million strong, Allrecipes.com is considered the world's largest test kitchen, offering a nightly glimpse into the kitchens and habits of home cooks everywhere. The site is an indispensable resource for home cooks who are looking for trusted recipes, everyday and holiday meal ideas, practical cooking tips and food advice. The site features more than 30,000 of America's best-loved recipes. For additional information regarding Allrecipes.com, please visit www.allrecipes.com.