iPerceptions - Customer Satisfaction Measurement

Montreal, Quebec April 15, 2002 - When the marketing and research teams at Bell Globemedia Interactive wanted to better understand their web users' online experience at www.GlobeinvestorGOLD.com, their premier subscription-based service launched last fall, they deployed iPerceptions' webValidator survey. Over a one-week period, just under a thousand unique visitors participated in the survey, an extraordinarily high volume given that no incentives were offered. "We know that web users recognize the benefits that accrue to them when they provide feedback and have the opportunity to share their thoughts with web site owners" said Jerry Tarasofsky, CEO of iPerceptions. "That's why our webValidator surveys generate excellent response and achieve an industry record 90% completion rate".

Data analysis confirmed for Bell Globemedia Interactive that subscribers to the site showed high levels of satisfaction with almost 80% prepared to re-subscribe when their current subscription expires. The survey confirmed that the wide offering of tools, features, content and services is a key driver of subscriber satisfaction and perceived value. "The webValidator survey enabled us to collect and analyze an enormous amount of quantitative and qualitative data," said Stephanie Kleiman, Senior Marketing Manager at Bell Globemedia Interactive. "We will use this data to guide us in the ongoing development of www.GlobeinvestorGOLD.com, and to assist us in benchmarking user satisfaction with the site, a critical component of subscription based services."

"Armed with this data, Bell Globemedia Interactive can make clear, concise and accurate evaluations of their sites effectiveness", said Mr.Tarasofsky of iPerceptions. "We are giving them a very powerful tool. We know from hands-on experience that web site owners profit from, and increase their site's ROI when they better understand and react to their users' online experience".

About iPerceptions

iPerceptions is one of North-America's leading web-focused attitudinal analytics providers. Its webValidator Continuous Listening solution and its Proprietary Satisfaction Index (iPSI), turn thousands of data points into easy-to-understand strategic and tactical decision support for website marketers. iPerceptions' clients include such well known brands as InterContinental Hotels, General Motors, Dell Computers, Hyundai, CompUSA, LG Electronics, Toshiba, Choice Hotels International, BMW and Hilton Hotels. iPerceptions has offices in New York, Toronto and Montreal.

Media Information

Jonathan Levitt
Vice-President Marketing
iPerceptions Inc.
Tel: 514-488-3600
Fax: 514-484-2600

Investor Information

Jerry Tarasofsky
President and Chief Executive Officer
iPerceptions Inc.
Tel: 514-488-3600
Fax: 514-484-2600

Martin Faucher
Chief Financial Officer
iPerceptions Inc.
Tel: 514-488-3600
Fax: 514-484-2600