iPerceptions - Customer Satisfaction Measurement

Top TV station group turns to iPerceptions to solicit and analyze user-generated feedback on local websites nationwide

NEW YORK, Feb 23, 2009 (BUSINESS WIRE) -- iPerceptions Inc. (TSX-V:IPE ) , a leading provider of voice-of-customer web analytics, announced today a deal to provide Hearst-Argyle Television Inc. (HTV) with tools to better understand and improve the online experience for its audiences in key U.S. markets. Hearst-Argyle's television-station websites in Sacramento, Kansas City, Orlando, and New Hampshire currently use iPerceptions' webValidator Continuous Listening Solution to solicit and analyze audience feedback. With iPerceptions, Hearst-Argyle aims to learn about its web visitors, more specifically that audience's purpose-of-visit, needs, and overall satisfaction with their online experience.

"iPerceptions gives us valuable insight into who our online users are, and what they want to accomplish on our websites," said Jacques Natz, director of digital content for Hearst-Argyle Television. "This type of actionable data will help us further improve our user experience and exceed our visitors' expectations online."

"Hearst-Argyle is one of America's largest television-station groups, reaching nearly one in five TV-viewing households and more than 15 million monthly unique visitors online," said Len Emmick, vice president of global sales at iPerceptions. "By engaging in a direct conversation with their audience to understand what works, Hearst-Argyle will be able to provide a much more rewarding online experience. We are proud to provide these technologies and features that positively impact Hearst-Argyle's brand and overall customer satisfaction."

Hearst-Argyle selected iPerceptions for its success in serving large, global companies and its valuable on-demand technology. With iPerceptions, the company can transform customer feedback into business intelligence and actionable insight using tools such as:

-- Proprietary online research methodology, with which site visitors receive a two-part invitation to participate in a post-experience survey and real-time data monitoring to predict outcomes, track trends, and create benchmarks.
-- Perceptual framework, allowing Hearst-Argyle to easily identify site strengths and weaknesses, discover the attributes that yield the highest visitor satisfaction, and prioritize features and content.
-- Extensive visitor profiling, enabling Hearst-Argyle to understand the different voices in the crowd so that it can isolate and improve experiences by segment.

About the iPSI and the webValidator Continuous Listening Solution
The iPerceptions Satisfaction Index (iPSI) is derived from satisfaction and experience data obtained from over four million actual visitors, on over 700 projects for Fortune 2000 websites, across 10 verticals and contains over 60 million data points. It is the only index of its kind and is quickly becoming the standard for measuring online customer satisfaction. The webValidator Continuous Listening Solution captures the voice of actual online customers in the context of an actual website visit helping companies learn more about their customers with satisfaction metrics and voice of customer analytics that quickly turn learning into customer led decision-support. Using a perceptual framework to evaluate key elements of the visitor experience as well as predictive algorithms and modeling to identify those attributes that drive satisfaction, the resulting iPerceptions Satisfaction Index (iPSI) helps companies obtain a clear understanding of the key issues impacting satisfaction, intent, task completion and customer loyalty.

About Hearst-Argyle Television
Hearst-Argyle Television, Inc., a leading local media company, owns 26 television stations, and manages an additional three television and two radio stations. The Company's television stations reach approximately 18% of U.S. TV households, making it one of America's largest television station groups. It also owns 30 websites and 19 digital multicast channels providing news, weather and entertainment programming. Hearst-Argyle is majority-owned by Hearst Corporation. Hearst-Argyle Series "A" shares trade on the New York Stock Exchange under the symbol "HTV." The company's Web address is www.hearstargyle.com.

About iPerceptions
iPerceptions is one of North America's leading web-focused Voice of Customer analytics providers. Its webValidator Continuous Listening solution, free website survey solution 4Q, and Proprietary iPerceptions Satisfaction Index (iPSI) turn thousands of data points into easy-to-understand strategic and tactical decision support for website marketers. iPerceptions' clients include such well known brands as InterContinental Hotels, General Motors, Dell Computers, Hyundai, LG Electronics, Choice Hotels International, BMW and Monster Worldwide. iPerceptions has offices in New York, Atlanta, Toronto, Montreal and London.