iPerceptions - Customer Satisfaction Measurement

Introduction of new easy-to-use tool into the iPerceptions solution set allows users to audit web analytics tags to ensure that quality data is provided to website owners

NEW YORK, NY – October 14, 2009 –– iPerceptions Inc.(TSX.V:IPE),a leading provider of Voice of Customer web analytics, announced today that it has acquired the groundbreaking Web Analytics Solution Profiler (WASP) product line to continue to empower site owners with powerful tools to improve web analytics implementation. The WASP tools complement iPerceptions 4Q and webValidator solutions by providing site owners and web analytics professionals with an easy and low-cost way to do quality assurance, understand how their web analytics solution is implemented, and make fixes that improve data quality. iPerceptions will continue to make the existing product line, including a free “test drive” version, available through http://webanalyticssolutionprofiler.com/ as part of its solution suite.

“We are seeing a pronounced shift towards tactical insightsin the world of web analytics,” said iPerceptions President and CEO Claude Guay. “To achieve tactical results, organizations must begin to put muscle behind proper analytics tool implementation, and that’s where WASP’s value is really showcased. We are very pleased to now offer WASP through iPerceptions to extend our customers’ experience and benefits.”

“WASP is a required cornerstone to ensure data quality, leading to better decision making. Today, more than 10,000 analysts use WASPfor diagnosis of over 150 different web analytics tools,” said Stephane Hamel. Hamel is the founder of Immeria and a leading Web analytics innovator who developed WASP. “iPerceptions is extraordinarily prescient in its voice of customer analytics vision, and the company understands the power of the core technology developed by Immeria. Going forward, I am pleased to also workhand-in-hand with iPerceptions on some new interesting applications with profound implications for the analytics community.”

WASP recently received the Web Analytics Association Leadership and Technical Excellent Recognition (WAALTER) for leadershipand innovation in the field of web analytics. The solution provides a powerful crawler for tag edits and features an intuitive interface and compatibility between all major web analytics providers. The new solution, created specifically for web analytics professionals, also features: