iPerceptions - Customer Satisfaction Measurement

(New York, NY), October 6, 2005 - iPerceptions, a company that specializes in attitudinal research and customer satisfaction metrics, and Repindex Inc, a leader in software solutions for identifying and classifying unstructured data today announced a joint initiative to provide iPerceptions' clients with quantifiable customer insights based on an analysis of free form feedback from web site visitors.

Continuous Listening studies presently in the field for Land Rover and Reebok are the first of many retail and automotive projects to take advantage of the Repindex/iPerceptions alliance. The addition of advanced text analysis to iPerceptions' suite of webValidator solutions allows these clients to identify, in real-time and on a continuous basis, important issues and concerns as well as key changes in visitor attitudes and perceptions - something that was previously impossible to do given the large volume of text generated by open-ended comments from thousands of their site visitors.

"By combining our extensive expertise in predictive modeling and pattern recognition with advanced text analysis, we've laid the foundation for an entirely new level of customer satisfaction and experiential research," says Duff Anderson, Vice President, Research & Development at iPerceptions. "Since we can now continuously listen to the voice of the customer, we can quantify and rank concerns and issues based on a customer's open-ended feedback and immediately provide our clients with warning flags when new issues appear on the horizon. Our clients get a precise, quantifiable and real time picture of customer attitudes and opinions as they occur," says Anderson.

"We are extremely excited to be working with iPerceptions and believe that this alliance will yield significant benefits for those companies that recognize the importance and value of listening to the voice of their customers," said Mark Perkins, PhD Managing Director of Repindex Ltd. "The monthly Repindex Continuous Listening Reports that Land Rover and Reebok are now receiving will help them stay on top of the issues that matter most to their customers and identify customer preferences that exist just over the horizon," says Dr. Perkins.

About iPerceptions

iPerceptions is one of North-America's leading web-focused attitudinal analytics providers. Its webValidator Continuous Listening solution and its Proprietary Satisfaction Index (iPSI), turn thousands of data points into easy-to-understand strategic and tactical decision support for website marketers. iPerceptions' clients include such well known brands as InterContinental Hotels, General Motors, Dell Computers, Hyundai, CompUSA, LG Electronics, Toshiba, Choice Hotels International, BMW and Hilton Hotels. iPerceptions has offices in New York, Toronto and Montreal.

About Repindex

Repindex is a system and method designed to describe and measure messages in texts in real or simulated time. Text sources range from real time RSS feeds to free text survey data, from meetings transcripts to email flows into and out of a company, and from editorial to any archived material, especially when it is accumulated over time. Contact Duff Anderson, Vice President Research & Development duff@iperceptions.com