iPerceptions - Customer Satisfaction Measurement

NEW YORK, NY-- (February 5, 2008) - iPerceptions, Inc. (TSX-V: IPE) is pleased to announce today that it has extended the contract of a major account in the North American automotive industry, valued at over $320,000.00.

The original agreement consisted of a 3-month pilot run of the webValidator Continuous Listening Solution valued at $25,000.00 across one of the automaker's brands. The agreement has since been extended to run across four of the automaker's brands over the next 12 months, creating a new agreement worth over $320,000.00

"This contract extension speaks directly to the importance of listening to the voice of the customer," said Daniel Taras, Vice President, Business Development at iPerceptions. "By adding the webValidator Continuous Listening Solution and the iPSI (iPerceptions Satisfaction Index) to four of their brands, this automotive leader clearly trusts iPerceptions to deliver the voice of customer in the most transparent and tactical way possible," Mr. Taras added.

About the iPSI and the webValidator solution:

The iPerceptions Satisfaction Index (iPSI) is derived from satisfaction and experience data obtained from over three million actual visitors, on over 600 projects for Fortune 2000 websites, across ten verticals and contains over 45 million data points. It is the only index of its kind and is quickly becoming the standard for measuring online customer satisfaction. The webValidator Continuous Listening solution captures the voice of actual online customers in the context of an actual website visit helping companies learn more about their customers with satisfaction metrics that quickly turn learning into customer led decision-support. Using a perceptual framework to evaluate key elements of the visitor experience as well as predictive algorithms and modeling to identify those attributes that drive satisfaction, the resulting iPerceptions Satisfaction Index (iPSI) helps companies obtain a clear understanding of the key issues impacting satisfaction; purchase intent, transaction abandonment, customer loyalty and the likelihood customers will refer friends and associates to the site.

About iPerceptions:

iPerceptions is one of North America's leading web-focused attitudinal analytics providers. Its webValidator Continuous Listening solution and its Proprietary Satisfaction Index (iPSI) turn thousands of data points into easy-to-understand strategic and tactical decision support for website marketers. iPerceptions' clients include such well known brands as InterContinental Hotels, General Motors, Dell Computers, Hyundai, CompUSA, LG Electronics, Toshiba, Choice Hotels International, BMW and Hilton Hotels. iPerceptions has offices in New York, Toronto and Montreal.

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