iPerceptions - Customer Satisfaction Measurement

The Nielsen Company veteran brings more than 15 years of experience leading client-centric business development and strategy initiatives in the market research industry

NEW YORK — March 20, 2009 — iPerceptions Inc. (TSX-V: IPE), a leading provider of web-focused Voice of Customer analytics, announced today that Lane Cochrane has joined the company as vice president professional services. Cochrane has more than 15 years of management and business development experience in the market research industry, including 10 years in leadership roles at The Nielsen Company. At iPerceptions, Cochrane will be responsible for developing and implementing new research offerings and programs that maximize client success and extend the impact of Voice of Customer analytics across global businesses.

“After more than 15 years of maximizing client value from market research initiatives, I know first hand the importance of listening to consumers to paint the most precise picture of their wants and needs,” said Cochrane. “iPerceptions is revolutionizing web analytics and market research by helping companies place the voice of the customer at the center of the online experience. I am excited to work hand in hand with the iPerceptions management team to continue to ensure that our clients gain the most strategic insight and actionable recommendations from their investment in listening to their customers.”

“Lane is a recognized leader in the market research field, as well as a skilled business and team manager who exceeds client expectations and motivates high performance,” said Jerry Tarasofsky, CEO of iPerceptions. “The business development, consumer research, and product management experience he gained working at The Nielsen Company and other research firms will be a huge asset to our team as we continue to innovate new products and services that support the success of our clients.”

Cochrane joins iPerceptions from The Nielsen Company, where he spent 10 years in various management and business development roles. Most recently, he served as director of business development in the Consumer Research division, where he created a consumer research division for Nielsen Canada. Previously, he served on Nielsen’s front line as a corporate account director, business manager, and account executive. Cochrane began his career at The Nielsen Company as a senior analyst.

Prior to The Nielsen Company, Cochrane served as a research team leader at InTouch Survey Systems, where he was responsible for developing research projects for customer satisfaction evaluation, with a focus on the hospitality and retail sectors. Cochrane began his career at the National Museum of Science and Technology in Ottawa as an evaluation research officer. Cochrane received a BA in Communications from Ottawa University.

About iPerceptions
iPerceptions is one of North America's leading web-focused Voice of Customer analytics providers. Its webValidator Continuous Listening solution, free website survey solution 4Q, and proprietary iPerceptions Satisfaction Index (iPSI) turn thousands of data points into easy-to-understand strategic and tactical decision support for website marketers. iPerceptions' clients include such well-known brands as InterContinental Hotels, General Motors, Dell, Hyundai, LG Electronics, Choice Hotels International, BMW and Monster Worldwide. iPerceptions has offices in New York, Atlanta, Toronto, Montreal and London.