iPerceptions - Customer Satisfaction Measurement

Online customer satisfaction and experience metrics provider adds top brands such as CGI, Boost Mobile and Unilever and renews annual contracts with high profile clients such as Panasonic and Hyundai.

Montreal, QC - (Marketwire - October 26, 2007) - iPerceptions Inc. (TSX.V: IPE), a leader in online customer satisfaction and experience measurement, today reported its financial results for the second quarter ended June 30, 2007 and announced a 207% increase in revenue in the first half of fiscal 2007 compared to the same period of the last fiscal year.

Highlighting the growing demand for its solutions, iPerceptions added numerous high-profile companies to its customer portfolio in the second quarter of 2007. CGI, a leading IT and business process service provider, Boost Mobile, one of the fastest growing wireless services in the U.S, and Unilever, an international manufacturer of leading brands in foods, home care and personal care, were among the companies that selected iPerceptions to engage the voice of customer. Among the second quarter renewals, Panasonic, a leading provider of home and business electronics, continued with its "Customer First" tradition by renewing their annual subscription to the iPerceptions webValidator solution, as did Hyundai, the worlds 6th largest automaker.

iPerceptions delivered the following results for the second fiscal quarter 2007:

• Revenue: For the quarter ended June 30, 2007, revenue totaled $715,191 compared to $289,724 for the corresponding period in the previous fiscal year, an increase of 147%. For the six-month period ended June 30, 2007, the Corporation's revenue totaled $1,361,140, compared to $442,946 for the corresponding period in the previous fiscal year, an increase of 207%. This growth in revenue is directly related to the increase in iPerceptions customers. This substantial growth for the first six months of the fiscal year reflects the customer's appreciation for iPerceptions products and services, new marketing initiatives, as well as the Company's headway in this emerging market.
• Net loss and Earnings per Share: Net loss and comprehensive loss for the quarter ended June 30, 2007 was $401,292 compared to $244,576 in the same period of 2006. The year-to-date net loss and comprehensive loss was $793,490 compared to $789,530 during the first six months in the prior year. The second quarter 2007 and the year-to-date diluted loss per share were $0.02 and $0.03 respectively.
• Cash position: Total cash and cash equivalents is approximately $3.2 million at the end of the second quarter as a result of a Private Placement of $2.6 million and the cash acquired of $1.1 million from the reverse takeover of Demcap Investments Inc. on June 29, 2007.

"The growth we've seen in the first half of 2007 speaks directly to the commitment that the marketplace is making to online customer satisfaction and experience," says Jerry Tarasofsky, CEO and President at iPerceptions. "The webValidator Continuous Listening Solution and the iPerceptions Satisfaction Index (iPSI) have provided companies with the key toolset and data to remain in step with competitors who are increasingly engaging the voice of their customers' online satisfaction and web experiences."

"iPerceptions allows Panasonic to continually monitor and measure customer satisfaction across our web site," said Oliver Carmona, Senior Manager, Corporate Brand Marketing at Panasonic. "This kind of voice of the customer information has proved invaluable in prioritizing web site changes and enhancements."

For additional information, consult our Management Discussion and Analysis filed today on SEDAR at www.sedar.com.

About iPerceptions

iPerceptions is one of North America's leading web-focused attitudinal analytics providers. Its webValidator Continuous Listening solution and its Proprietary Satisfaction Index (iPSI), turn thousands of data points into easy-to-understand strategic and tactical decision support for website marketers. iPerceptions' clients include such well known brands as InterContinental Hotels, General Motors, Dell Computers, Hyundai, CompUSA, LG Electronics, Toshiba, Choice Hotels International, BMW and Hilton Hotels. iPerceptions has offices in New York, Toronto and Montreal.

Forward-Looking Statements And Caution

Securities laws encourage companies to present forward-looking information to provide investors with a better understanding of the Corporation's future prospects and to help them make informed decisions. The present press release and related Management Discussion and Analysis of iPerceptions contains forward-looking statements about the Corporation's objectives, strategies, financial position, results of operations, cash flows and activities, which are based on Management's current expectations, estimates and assumptions about the markets in which it operates.

Statements based on Management's current expectations contain known and unknown risks and uncertainties. Forward-looking statements may include verbs such as "believe," "anticipate," "estimate," "expect," "target" and "assess" or related expressions. These statements represent iPerceptions' intentions, plans, expectations or beliefs and are subject to risks, uncertainties and other factors, many of which are beyond the Corporation's control. Actual results may vary materially from forecasts. The reader is cautioned not to place undue faith in any forward-looking statement. Please note that the forward-looking statements contained in this press release and related Management Discussion and Analysis describe our expectations as of October 23, 2007.

Additional information on the risk factors to which the Corporation is exposed is available in the Risks Factors section of the Filing Statement dated May 30, 2007, which is available on SEDAR. This section addresses the risks, uncertainties and other factors that could affect financial results. Forward-looking statements do not take into account the effect that transactions or non-recurring or other special items announced or occurring after the statements are made may have on our activities. We disclaim any intention and assume no obligation to update any forward-looking statements even if new information becomes available as a result of future events or for any other reason unless required to do so by applicable securities regulations.

The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this press release.

Media information

Jonathan Levitt
Vice-President Marketing
iPerceptions Inc.
Tel: 514-488-3600
Fax: 514-484-2600

Investor information

Jerry Tarasofsky
Chief Executive Officer
iPerceptions Inc.
Tel: 514-488-3600
Fax: 514-484-2600

Martin Faucher
Chief Financial Officer
iPerceptions Inc.
Tel : 514-488-3600
Fax: 514-484-2600