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December 03, 2001

iPerceptions Introduces webValidator Brand

NEW YORK, NY - December 3, 2001 -- iPerceptions Inc. (www.iperceptions.com) expanded its solutions offering today with the introduction of webValidator Brand. It is specifically designed for clients who want to understand the value of their online brand equity. It provides management with strategic direction for site and communication enhancements that build stronger brands. Powerful insights are delivered into critical brand issues, including user preferences, awareness, differentiation, trust and loyalty. This helps managers gauge the effectiveness of their online initiatives to drive both on and off-line purchasing.

About iPerceptions Inc.

iPerceptions (www.iperceptions.com) is a leading solution provider for building more profitable relationships with web site users. The iPerceptions Solutions Platform addresses specific industry, functional and stakeholder online communication issues for heightened customer knowledge and better user relationships. Our leading solution, webValidator, captures actual user feedback in a structured framework to strategically direct site enhancements for maximizing ROI. iPerceptions' diverse client base represents over 20 industry sectors and includes Alcan Inc. (NYSE;TSE:AL), Bayer Pharmaceuticals, CBS MarketWatch.com (NASDAQ:MKTW), AOL Canada Inc. and Holiday Inn (NYSE;LON:SXC).

The company's corporate offices are located in New York City and Montreal, Canada. Sales offices are located in New York, Toronto, Montreal and London, England.


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