iPerceptions - Customer Satisfaction Measurement

New York, NY - May 4, 2004 - Seth Godin, entrepreneur and author of the best selling book Purple Cow, today announced the inclusion of iPerceptions in his 2004 Bull Market Directory, a resource for connecting organizations with some of the world's most creative thinkers. In early 2004, Godin issued a call for entries seeking the world's most innovative brainstormers, advertising agencies, web savvy consultants, researchers and more. Set to debut in May, the 2004 Bull Market Directory will feature iPerceptions and is expected to reach more than one million people (Godin's Unleashing the Ideavirus was the most downloaded e-book in history).

"iPerceptions has demonstrated that it is a Purple Cow catalyst, helping clients shake things up and think innovatively," commented Godin. "iPerceptions has challenged its clients to become spectacular and invigorating. Smart companies realize that they can create Purple Cows faster with a bull."

In Purple Cow, Godin argued that the only effective marketing strategy is to build innovation into a product or service from inception, ultimately creating a Purple Cow to stand out among a marketplace of traditional brown cows.

The 2004 Bull Market Directory is the next step for Godin in questioning traditionally accepted corporate strategies and inspiring business success by uniquely communicating his vision and expertise. "The 2004 Bull Market Directory is going to be a tremendous resource tool for savvy businesses. To receive recognition from a respected thought leader such as Seth Godin validates our commitment to providing extraordinary services on a daily basis, pushing our clients to be remarkable," said Jerry Tarasofsky, CEO of iPerceptions.

Godin's Purple Cow was a BusinessWeek bestseller for five months. It also appeared on the New York Times and Wall Street Journal bestseller lists. The launch of the 2004 Bull Market Directory coincides with the release of Godin's new book, Free Prize Inside, due on shelves May 10, 2004.

About iPerceptions

iPerceptions' Business Intelligence solutions help organizations align their web site initiatives with the needs and wants of their actual web site users. The core element of these solutions is proprietary predictive intelligence that measures and evaluates independent elements of a user's total web site experience to predict how various site attributes impact site satisfaction. iPerceptions' solutions and services help companies listen to, understand and respond to their users' online experiences. They deliver reliable decision-support, actionable information and industry best-practice benchmarks resulting in enhanced user loyalty, increased profits and a more solid ROI.

About Seth Godin

Seth Godin is a bestselling author and entrepreneur, changing the way in which people think about marketing and modern day business in his international bestsellers, Purple Cow, Permission Marketing, Unleashing the Ideavirus, The Big Red Fez and Survival is Not Enough. Godin is a renowned lecturer and was named one of 21 "Speakers for the Next Century" by Successful Meetings Magazine in 2003. He was the founder and CEO of Yoyodyne, the leading interactive direct marketing company, which Yahoo! acquired in late 1998. Godin holds an MBA from Stanford and was named the "Ultimate Entrepreneur for the Information Age" by BusinessWeek. For more information on Seth Godin or to receive a copy of the 2004 Bull Market Directory, co-sponsored by Fast Company magazine, please log onto www.sethgodin.com/bullmarket or contact Samantha Oehl at 410-367-2700 x14 or samantha.oehl@warschawski.com.