iPerceptions - Customer Satisfaction Measurement

(New York, NY), March 10, 2006 - iPerceptions, North America's leading attitudinal web analytics provider, today released additional highlights from their 2005 Auto Industry Web Site Customer Satisfaction Report.

Collaborating with Repindex Inc., which provides text analysis using linguistic recognition programs, iPerceptions quantified the voice of the automotive web site customer in 2005.

Together the companies focused on analyzing open-ended responses to two specific questions from 27,000 actual visitors to 22 branded automotive sites to the questions:what do you value most about a web site and what do you dislike most about a web site?

The results champion the proverb that a picture is worth a thousand words. When drilling into the positive concepts of good, like and value, 23% of the positive responses related to pictures and when drilling into the negative concepts of lack or need more of, 36% of the responses mentioned pictures. In fact pictures were by far the loudest message, present in 29.5% of all the comments in the above-mentioned concepts.

"We know that when you ask visitors what they like and dislike, they talk about the same things but from different perspectives," said Duff Anderson, Vice President, R&D at iPerceptions Inc. "That's why we've established a momentum index where we multiply the negative/positive ratio by the average presence of an issue recognizing the greater potential impact that negative comments carry.

In the case of pictures the average presence of 29.5% swells to a Momentum Index of 47," said Mr. Anderson. Web site speed and pricing information were the issues with the next highest momentum indices of 29 and 20 respectively.

"The momentum index is a creative response to isolating and defining the issues that are forefront in the web site visitor's mind." said Mark Perkins, President of Repindex. "Simply put, we provide clients with an extremely accurate tool to measure and respond to the important issues that will impact their visitor's satisfaction," said Mr. Perkins.

About iPerceptions

iPerceptions is one of North-America's leading web-focused attitudinal analytics providers. Its webValidator Continuous Listening solution and its Proprietary Satisfaction Index (iPSI), turn thousands of data points into easy-to-understand strategic and tactical decision support for website marketers. iPerceptions' clients include such well known brands as InterContinental Hotels, General Motors, Dell Computers, Hyundai, CompUSA, LG Electronics, Toshiba, Choice Hotels International, BMW and Hilton Hotels. iPerceptions has offices in New York, Toronto and Montreal.

About Repindex

Repindex is a linguistic recognition program designed to outline and measure text messages in real or simulated time. Text sources range from real time RSS feeds to free text survey data, from meetings transcripts to email flows into and out of a company, and from editorial to any archived material, especially when it is accumulated over time.