iPerceptions - Customer Satisfaction Measurement

NEW YORK, NY - February 25, 2002 -- iPerceptions Inc. (www.iperceptions.com) today announced the upcoming release of proprietary normative industry data for automotive related web sites. This follows the successful release of iPerceptions' webValidator industry norms for the hospitality sector in January 2002.

Sites using iPerceptions' webValidator Solution will be able to benchmark, measure and rate their users web experience against industry norms with data collected from over 6,000 unique visitors to the sites of some of North America's leading automotive brands. The webValidator industry data will contain critical demographic and psychographic information as well as user feedback on key attributes such as ease of navigation, content quality, interactivity and loyalty.

Armed with this data, iPerceptions' customers will quickly be able to make clear, concise and accurate evaluations of their sites effectiveness versus the industry norm. More importantly, they will be able to look at industry specific issues such as how to increase dealer leads, improve customer retention, or build community.

"We are giving those people charged with building their organizations online channel a very powerful tool," said Jerry Tarasofsky, CEO of iPerceptions. "We know from hands-on experience within the hospitality sector that web site owners profit from, and increase their ROI when they better understand and react to their users' online experience. Especially when they can benchmark that experience against industry norms."

To date webValidator surveys have been conducted in over 20 broad industry sectors including automotive, hospitality/travel, financial services, technology, and publishing.

About iPerceptions Inc.

iPerceptions (www.iperceptions.com) is a leading solution provider helping businesses build profitable relationships with their web site users. The iPerceptions solutions platform addresses specific industry, functional and stakeholder online communication issues. Our leading solution, webValidator, captures actual user feedback in a structured framework to strategically direct site enhancements for maximizing ROI. iPerceptions' diverse client base represents over 20 industry sectors and includes Alcan Inc. (NYSE;TSE:AL), Bayer Pharmaceuticals, CBS MarketWatch.com (NASDAQ:MKTW), AOL Canada Inc., General Motors (NYSE:GM) and Holiday Inn (NYSE;LON:SXC).

The company's corporate offices are located in New York City and Montreal, Canada. Sales offices are located in New York, Toronto, Montreal and London, England.