iPerceptions - Customer Satisfaction Measurement

NEW YORK, NY--(Marketwire - October 3, 2007) - iPerceptions (TSX VENTURE: IPE) announced today that it will once again be participating as an exhibitor, speaker and silver sponsor of the 2007 eMetrics Marketing Optimization Summit to be held in Washington, DC October 14th-17th.

Founded in 2002 by online customer relationship and retention expert Jim Sterne, this is the decisive event for online marketers looking to optimize and maximize their efforts in a dynamic, ever-changing playing field. With key industry players and representatives from cutting edge industry solutions slotted to attend, the eMetrics Marketing Optimization Summit is a must attend event. The summit will feature multiple speakers from several channels in the web analytics and online marketing optimization field, including iPerceptions' Vice President of Marketing, Jonathan Levitt, who will be discussing the science of measuring the customer experience and customer satisfaction using a perceptual framework and the resulting iPerceptions Satisfaction Index (iPSI).

"More and more companies are listening to the voice of the customer," said Jonathan Levitt, Vice President, Marketing at iPerceptions. "The eMetrics Marketing Optimization Summit is the ideal venue for companies looking to explore the current and future trends impacting the web analytics industry, and provides a wonderful forum for iPerceptions to promote our webValidator Continuous Listening Solution and our rapidly growing iPerceptions Satisfaction Index (iPSI)," said Mr. Levitt.

"The eMetrics Marketing Optimization Summit brings together the best and brightest minds in the online marketing space, and we are delighted to welcome iPerceptions to the speaker roster and exhibit hall," said Jim Sterne, conference producer and president of the Web Analytics Association. "Since 2002, the eMetrics Marketing Optimization Summit has promoted the growth of the industry and advanced the importance of goal-oriented measurement across all areas of online marketing. iPerceptions is a valuable part of that conversation, and we are looking forward to another successful event in Washington, DC."

iPerceptions personnel can be found at booth 35. Complete demonstrations of iPerceptions Continuous Listening Solution can be arranged prior to the eMetrics Marketing Optimization Summit 2007 by contacting Richard Zeidel, Vice President, Sales at 877.796.3600.

About the iPSI and the webValidator solution

The iPerceptions Satisfaction Index (iPSI) is derived from satisfaction and experience data obtained from over two million actual visitors, to over 500 Fortune 1000 websites, across ten verticals and contains over 30 million data points. It is the only index of its kind and is quickly becoming the standard for measuring online customer satisfaction. The webValidator Continuous Listening solution captures the voice of actual online customers in the context of an actual website visit helping companies learn more about their customers with satisfaction metrics that quickly turn learning into customer led decision-support. Using a perceptual framework to evaluate key elements of the visitor experience as well as predictive algorithms and modeling to identify those attributes that drive satisfaction, the resulting iPerceptions Satisfaction Index (iPSI) helps companies obtain a clear understanding of the key issues impacting satisfaction; purchase intent, transaction abandonment, customer loyalty and the likelihood customers will refer friends and associates to the site.

About iPerceptions

iPerceptions is one of North America's leading web-focused attitudinal analytics providers. Its webValidator Continuous Listening solution and its Proprietary Satisfaction Index (iPSI), turn thousands of data points into easy-to-understand strategic and tactical decision support for website marketers. iPerceptions' clients include such well known brands as InterContinental Hotels, General Motors, Dell Computers, Hyundai, CompUSA, LG Electronics, Toshiba, Choice Hotels International, BMW and Hilton Hotels. iPerceptions has offices in New York, Toronto and Montreal.

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Media information

Jonathan Levitt
Vice-President Marketing
iPerceptions Inc.
Tel: 514-488-3600
Fax: 514-484-2600

Investor information

Jerry Tarasofsky
Chief Executive Officer
iPerceptions Inc.
Tel: 514-488-3600
Fax: 514-484-2600

Martin Faucher
Chief Financial Officer
iPerceptions Inc.
Tel: 514-488-3600
Fax: 514-484-2600