iPerceptions - Customer Satisfaction Measurement

New York, NY - May 12, 2004 - Radisson Hotels & Resorts today released results from an ongoing web analytics study measuring user satisfaction and site effectiveness.

The study, conducted over almost 14 months, confirms without a doubt that the Radisson online brand continues to maintain a strong position in an extremely competitive sector and that visitors to their site are now more than ever, quite comfortable about making online reservations directly via the web site.

Radisson's recently launched "Internet Lowest Rate Guarantee" is a direct result of this ongoing customer service initiative to listen and respond to the needs and wants of web site visitors. Using this study as a benchmark for future efforts, Radisson plans to include additional promotions and incentives to encourage their loyal guests to make reservations directly at their site as opposed to using third party online services.

"Obtaining a better understanding of our online guest's web experience helps us ensure their time spent on our site is productive and meaningful", said Dawn Hepper, Manager, Brand Web Sites for Carlson Hotels Worldwide. And if that experience is positive, we know they will return," said Ms Hepper. "iPerceptions has confirmed for us that visitors to our site continue to like what they see and that's very good news for us and our guests".

"Partnering with industry leaders like Radisson Hotels who understand the vast potential of the web is what makes our work so enjoyable" said Daniel Taras, Vice President and Sector Specialist at iPerceptions Inc. Our analysis of user activity on Radisson Hotels & Resorts branded web site is providing their team with insights and information that will help them enhance their user's overall experience as well as provide input and direction on how to increase their look to book ratio, said Mr. Taras." This is win-win for everyone.

About iPerceptions Inc.

iPerceptions' Business Intelligence solutions capture the attitudes and perceptions of actual web site visitors within the context of their actual site visit and discover the issues that matter most to them. These solutions use proprietary predictive modeling to measure and evaluate independent elements of a user's total web site experience to predict how various site attributes impact site satisfaction. The solutions deliver reliable decision-support, actionable information and industry best-practice benchmarks resulting in enhanced user loyalty, increased profits and a more solid ROI. iPerceptions' clients in the hospitality sector include such recognized brands as Crowne Plaza, Omni, Savoy, Wellesley, Homestead, Radisson and Holiday Inn.

About Radisson Hotels & Resorts

Radisson Hotels & Resorts, a world leader in the hotel industry, operates, manages and franchises hotels and resorts worldwide. From our franchise partners and strategic allies, to every manager and employee at every hotel, we are committed to providing personalized, professional guest service and 'Genuine Hospitality' at every point of guest contact at more than 435 hotels, representing more than 102,000 guest rooms in 61 countries.