iPerceptions - Customer Satisfaction Measurement

NEW YORK, NY - Reebok and iPerceptions have once again teamed up to conduct multiple business intelligence initiatives aimed at evaluating Reebok branded web sites or partner sites in 2004.

Prior to embarking on its next major site redesign, Reebok is deploying iPerceptions' webValidator business intelligence solution to provide their agency with valuable user insights and real-time user satisfaction metrics. Most importantly, this intelligence will also act as a benchmark for evaluating marketing buzz for the Reebok brand.

The first marketing program evaluated for brand buzz by iPerceptions dates back to Reebok's successful 2003 Super Bowl Terry Tate Office Linebacker initiative.

"iPerceptions developed a customized business intelligence module that provided our marketing team with a wealth of information about Terry Tate and how this unique multi-media initiative delivered on our overall brand promise", said Marc Fireman, Global Director, Interactive Marketing at Reebok."We followed that up with additional studies and are very excited to be partnering with iPerceptions on the new initiatives in 2004." said Mr. Fireman.

"Reebok's ongoing commitment to deploy our business intelligence solutions is indeed gratifying" said Jerry Tarasofsky, CEO of iPerceptions. "Partnering with industry leaders like Reebok who recognize the potential creative branding opportunities of the web is what makes our work so enjoyable. Our analytics provide key insights and information on branding and buzz that are simply not available anywhere else", said Mr. Tarasofsky.

About iPerceptions Inc.

iPerceptions' business intelligence solutions help organizations align their web site initiatives with the needs and wants of their actual web site users. The core element of these solutions is proprietary predictive intelligence that measures and evaluates independent elements of a users' total web site experience to predict how various site attributes impact site satisfaction. iPerceptions' solutions and services help companies listen to, understand and respond to their users' online experiences. They deliver reliable decision-support, actionable information and industry best-practice benchmarks resulting in enhanced user loyalty, increased profits and a more solid ROI. iPerceptions' clients include such recognized brands as Crowne Plaza, GM, Pfizer, Reebok, Holiday Inn, Nasdaq, Wells Fargo, L'Oréal, IBM and Honda.

About Reebok

Reebok International Ltd. (NYSE:RBK), headquartered in Canton, MA, is a leading worldwide designer, marketer, and distributor of sports, fitness and casual footwear, apparel and equipment under the Reebok, Rockport, and Greg Norman Brands and footwear under the Polo Ralph Lauren Brand. Reebok can be accessed on the World Wide Web at www.reebok.com