iPerceptions - Customer Satisfaction Measurement

NEW YORK, NY--(Marketwire - September 24, 2007) - iPerceptions (TSX VENTURE: IPE) is pleased to announce today that Samsung Electronics America has reaffirmed its commitment to customer satisfaction by renewing its agreement to use the webValidator Continuous Listening solution on its website, www.samsung.com

Over the past 12 months, Samsung has been able to monitor trends in the iPerceptions Satisfaction Index score for all its key user segments. This has aided them in capitalizing on their most salient strengths, with the goal of building brand affinity. It has also allowed them to glean insights into their visitor base, which have been playing a large part in the strategic decision making process surrounding their upcoming new site launch.

"Understanding what drives customer behavior is more critical than ever in the web environment," said Daniel Taras, Vice President, Business Development at iPerceptions. "By leveraging the power of the webValidator solution and the credibility of the iPSI, Samsung has made a clear pledge that it situates the customer at the very center of its business model," said Mr. Taras.

"iPerceptions' solution has been critical to our entire CRM strategy," said Samsung's Sr. Manager of E-Commerce Strategy Harry Kim. "The real-time online reporting and the monthly updates we have received from a dedicated analyst have been invaluable assets for our company," said Mr. Kim.

About the iPSI and the webValidator solution

The iPerceptions Satisfaction Index (iPSI) is derived from satisfaction and experience data obtained from over two million actual visitors, of over 500 projects for Fortune 1000 websites, across ten verticals and contains over 30 million data points. It is the only index of its kind and is quickly becoming the standard for measuring online customer satisfaction. The webValidator Continuous Listening solution captures the voice of actual online customers in the context of an actual website visit helping companies learn more about their customers with satisfaction metrics that quickly turn learning into customer led decision-support. Using a perceptual framework to evaluate key elements of the visitor experience as well as predictive algorithms and modeling to identify those attributes that drive satisfaction, the resulting iPerceptions Satisfaction Index (iPSI) helps companies obtain a clear understanding of the key issues impacting satisfaction; purchase intent, customer loyalty and the likelihood customers will refer friends and associates to the site.

About iPerceptions

iPerceptions is one of North-America's leading web-focused attitudinal analytics providers. Its webValidator Continuous Listening solution and its Proprietary Satisfaction Index (iPSI), turn thousands of data points into easy-to-understand strategic and tactical decision support for website marketers. iPerceptions' clients include such well known brands as InterContinental Hotels, General Motors, Dell Computers, Hyundai, CompUSA, LG Electronics, Toshiba, Choice Hotels International, BMW and Hilton Hotels. iPerceptions has offices in New York, Toronto and Montreal.

The TSX Venture Exchange does not assume any responsibility as for the relevance or exactitude of this press release.

Media Information

Jonathan Levitt
Vice-President Marketing
iPerceptions Inc.
Tel: 514-488-3600
Fax: 514-484-2600

Investor Information

Jerry Tarasofsky
President and Chief Executive Officer
iPerceptions Inc.
Tel: 514-488-3600
Fax: 514-484-2600

Martin Faucher
Chief Financial Officer
iPerceptions Inc.
Tel: 514-488-3600
Fax: 514-484-2600