iPerceptions - Customer Satisfaction Measurement

NEW YORK, NY - October 29, 2002 - Six Continents Hotels, (www.sixcontinentshotels.com/), the world's most global hotel company, and iPerceptions Inc., the leading provider of web-based user experience information, have reached an agreement for iPerceptions to conduct webValidator studies on Six Continents Hotels' Holiday Inn, Crowne Plaza, InterContinental, Holiday Inn Express and Staybridge Suites web sites, as well as the Priority Club Rewards program site. Studies will be conducted through 2003 on a quarterly basis.

iPerceptions has developed a unique way to not only conduct simple, fast, and economical market research on a user's behavior throughout their web site experience, but more importantly, it also provides answers to critical business issues related to this medium. This technology allows organizations to immediately make decisions on how to maximize the channel for their primary and most important user groups while simultaneously improving the business and its ROI.

"Six Continents Hotels refines its web sites continually, setting new industry standards and meeting the needs of our guests, clients and stakeholders," said Del Ross, director of Internet business for Six Continents Hotels. "We're pleased to be working with iPerceptions. Their webValidator online customer research survey provides us with the tools necessary to identify what our customers want from our Internet web sites," said Mr. Ross. "WebValidator studies have already delivered value, increasing the percentage of visitors who book their reservations on our sites," said Mr. Ross.

"Our alliance with Six Continents Hotels is confirmation that our webValidator Solutions Platform is a valuable addition to their overall web marketing strategy, enhancing the relationship between their various brands and their web site users, as well as driving increased profits and ROI," said Jerry Tarasofsky, CEO of iPerceptions. "We are extremely pleased to be able to continue working with an industry leader like Six Continents Hotels."

About iPerceptions Inc.

Using proprietary technology that maps user group evaluations to a strategic behavioral framework, iPerceptions' webValidator Solutions Platform allows an organization to listen to and interpret how actual users value their web site, identifying the site's key strengths and weaknesses from a user perspective. The webValidator delivers actionable information and industry best-practice benchmarks to web site owners. iPerceptions' clients include Reebok, Nasdaq, Omni Hotels, Disney, Bayer Pharmaceuticals, Pfizer, Six Continents Hotels, CBS MarketWatch.com, The Savoy Group, General Motors, Fujitsu, and Mazda. The company's corporate offices are located in New York City and Montreal, Canada. Sales offices are located in New York, Toronto, Montreal and London, England.

About Six Continents Hotels

Six Continents Hotels, the hotel business of Six Continents PLC of the United Kingdom {(LON:SXC,NYSE:SXC9(ADRs)} owns, manages, leases or franchises more than 3,300 hotels and 515,000 guest rooms in nearly 100 countries and territories. For the latest news from Six Continents Hotels, visit our online Press Office at http://www.pressoffice.sixcontinentshotels.com