iPerceptions - Customer Satisfaction Measurement

IPERCEPTIONS INC. EARNS TRUSTe PRIVACY SEAL

TRUSTe Awards iPerceptions Inc. Privacy Seal for its Commitment to Consumer Privacy and Safety

New York, NY -- October 10, 2001 -- iPerceptions Inc., today announced that it has earned the TRUSTe Privacy Seal. Today's announcement demonstrates that iPerceptions respects its customers by upholding the privacy protection guidelines pioneered by TRUSTe.

Exemplifying its commitment to consumer privacy and security, iPerceptions' Web site has passed TRUSTe's extensive evaluation of its privacy practices and will follow TRUSTe's stringent requirements of notice, choice, access, security and redress. Beginning immediately, iPerceptions will prominently display the TRUSTe Privacy Seal on its Web site. By clicking on the TRUSTe Privacy Seal, Web site visitors can easily review the details of the company's privacy and security policy. The TRUSTe Privacy Seal distinguishes iPerceptions as a responsible and trustworthy company invested in clearly communicating how the company's Web site handles personal information.

"We recognize the importance of protecting the privacy of all respondents to our on-line surveys," said Robert Glesinger, President of iPerceptions Inc. "Their privacy is fundamental and essential to ensure the validity of our survey process. We are committed to upholding the principles of honesty and integrity with all survey participants and visitors to our Web site. Our participation in TRUSTe's program demonstrates iPerceptions' steadfast dedication to maintain a high set of standards throughout its business practices."

The TRUSTe Privacy Seal is a consumer branded symbol that signifies that a Web site has posted a privacy statement and, moreover, that the company's information gathering and dissemination practices address the elements of notice, choice, access, security and redress outlined in the Federal Trade Commission's Fair Information Practices. Specifically, TRUSTe's licensees agree to:

• disclose their information gathering and dissemination practices,
• give consumers choice -- through opt-in or opt-out -- to limit any secondary uses of their personal information,
• provide consumers with access to their personal information to correct any inaccuracies, and
• ensure that reasonable security mechanisms are being used to protect the data that is collected.

"By becoming a TRUSTe licensee, iPerceptions Inc. gives its customers a clear signal that it is trustworthy and respects the privacy wishes of the people who visit its Web site," said Fran Maier, Executive Director of TRUSTe. "We are pleased to have iPerceptions as part of our distinguished roster of participants in the TRUSTe Privacy Seal program."

iPerceptions Inc. joins TRUSTe's worldwide licensee base of nearly 2,000 Web sites, with representation from virtually every vertical segment on the Internet.

About iPerceptions Inc.
iPerceptions, is a leading provider of services that enable organizations to develop and continually enhance relationships in the interactive digital world. The webValidator process and suite of solutions deliver key insights into how actual users relate to a web site via a sophisticated, yet simple and universal framework - establishing a foundation for heightened customer knowledge and true, user-led innovation power. iPerceptions' diverse client base represents over 20 industry sectors and includes Alcan Inc., Bayer Pharmaceuticals, CBS MarketWatch.com, The Gillette Company and Holiday Inn.

The company's corporate offices are located in New York City and Montreal, Canada. Sales offices are located in New York, Toronto, Montreal and London, England.

For more information, please visit www.iperceptions.com.

Founded in 1997, TRUSTe runs an award-winning global privacy seal program. The TRUSTe seal is currently displayed on all of the Internet's portal sites and has been rated as the most trust-invoking seal online. Since the summer of 1999, Nielsen//NetRatings has continuously rated TRUSTe as the most visible symbol on the Internet. Today, TRUSTe maintains the largest privacy seal program with nearly 2,000 Web sites certified throughout the world.

The TRUSTe coalition of participating companies includes America Online, Excite@Home, Intel, Intuit, the Japan Engineers Federation and Microsoft.

TRUSTe is based in San Jose, CA, with an office in Washington, DC. To learn more about protecting your privacy online, visit the TRUSTe Web site at www.truste.org.