iPerceptions - Customer Satisfaction Measurement

NEW YORK, NY - July 29, 2002 - The Web Marketing Association (WMA), sponsor of WebAwards 2002, has selected Jerry Tarasofsky CEO of iPerceptions Inc. to act as a judge of this year's competition. "I am pleased and honored to have been selected to sit on the judging panel," said Mr. Tarasofsky. "This appointment reflects the growing recognition of iPerceptions Inc. and our webValidator solution within the online advertising and marketing sector. It is extremely useful and productive to provide interactive agencies and their clients with a non-biased outside perspective," said Mr. Tarasofsky. "Awards competitions encourage participants to accept nothing but the highest standard of excellence - a driving force for my team at iPerceptions as well."

Interactive agencies or marketing and e-commerce departments from around the world submit WebAward entries. Previous winners include such well-known organizations as Agency.com, Answerthink, OgilvyInteractive and Euro RSCG. The WMA was founded in 1997 to help set a high standard for Internet marketing and corporate web development and is the producer of the WebAwards, an annual competition designed to judge corporate web sites against an Internet standard and against peer sites within their industry.

About iPerceptions Inc.

Using proprietary technology that maps user group evaluations to a strategic behavioral framework, iPerceptions' webValidator Site Strategy Platform allows an organization to listen to and interpret how actual users value their web site, identifying the site's key strengths and weaknesses from a user perspective. The webValidator delivers action driven information and industry best-practice benchmarks to web site owners enhancing the relationship between the organization and their users as well as driving increased profits and ROI. iPerceptions' client base includes Reebok, Nasdaq, Omni Hotels, Disney, Bayer Pharmaceuticals, Sheraton Hotels, CBS MarketWatch.com, General Motors, Fujitsu, Mazda, and Holiday Inn. The company's corporate offices are located in New York City and Montreal, Canada. Sales offices are located in New York, Toronto, Montreal and London, England. To arrange an interview with iPerceptions Inc. CEO Jerry Tarasofsky, see contact information below.