The iPerceptions Satisfaction Index
The iPSI is derived from satisfaction and experience data obtained from over four million actual visitors, on over 700 projects for Fortune 2000 websites across ten industry verticals, and contains over 60 million data points. Underpinning it is an innovative perceptual framework, built on substantial research done in the field of human behavioral psychology. Unlike offline satisfaction metrics that have been twisted to accommodate online realities, the iPSI is built on a core set of Attributes that span the entire online experience, from front-end site functionality all the way through to a site’s ability to sustain and grow brand loyalty. Moreover, the iPSI is the first metric to successfully bridge the link between quantitative survey results and qualitative customer feedback. The result is a metric that speaks to a holistic, 360 degree view of the online experience.
For more information on how the iPerceptions Satisfaction index can help you make the right decisions, contact one of our solutions specialists.
What they say about us
“We have been conducting online Web research for EDS clients since 1997, but the results were paper-based and thus time-consuming to analyze. What iPerceptions provides is a best-of-breed online research tool with all Web-based analytics and reporting.”
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